After switching into this mode, the app replaces potential dates with people of the user’s same sex who are also looking for friends. BFF mode uses the same swipe right or left platform as the app’s dating mode and requires that a conversation is started within 24 hours of matching with a potential friend.
In , Bumble announced its paid service, Bumble Boost, which includes three premium features. Bumble Boost cost ?/ $9.99 a month and adds Beeline, a list of users who have liked the user; Rematch, which keeps expired matches in a user’s queue for 24 additional hours; and Busy Bee, which allows users unlimited 24-hour extensions for matches.
In , Whitney Wolfe said that they’ve seen as high as 65 percent month-over-month growth, and more than 80 million matches made by users. These stats translate into two million swipes by boys and girls each hour and over 100,000 girl-initiated matches each hour.
As a result of the finalized deal, SDVentures received $215 million in cash and an equity stake in the newly created Dating Group
Bumble is consistently in the top 10 lifestyle apps in the U.S., according to App Annie data. The WSJ reports that Bumble now has some 75 million users. However, Apptopia’s figures are a little more conservative: it notes that aggregated, lifetime downloads of Bumble are about 52 million, while lifetime in-app purchase revenue is about $335 million.