To show the dating app monetization theory in action, review how the worlds leading players manage to collect impressive revenue from year to year. Adopting these practices with up-to-date improvements will help you turn your dating product into a powerful profit generator.
How Does Tinder Make Money?
Tinder has generated $65 million in revenue on in-app purchases as of ong all dating apps globally. How do dating sites make money like that?
For the time being, Tinder has a stable audience of 6.7 million paid subscribers and 66 million users in total. Two primary revenue sources help monetize both free and paid subscribers. The top way that Tinder makes money is Tinder Plus, Tinder Gold, and Tinder Platinum subscriptions that are offered at different rates around the world. In the USA, it costs $9.99, $, and $ per month, respectively.
The average revenue per paid user is $. Tinder users appraise premium capabilities and are ready to upgrade for more expensive plans. However, the statistics for the total Tinder revenue is significantly more impressive:
To make money from free users, the company uses in-app advertisements. There are different ad forms and placements: some ads appear on the match list when swiping left or right. There are also direct ad messages in users inboxes.