Category Latin Dating Sites visitors

Dating apps often fail because they can’t generate enough traffic to sustain the demand of their users

Dating apps often fail because they can’t generate enough traffic to sustain the demand of their users

  • It’s awesome just like you thought it would be. Everyone loves it, says they would use it and tells you that it’s exactly what they were looking for. You’re ready to move to development.
  • It’s sort’ve cool – most people like it, but many people also had suggestions about what could make it better. With a few tweaks and a slight pivot, the app concept can be strengthened and made more effective.
  • Everyone hates it. The majority of people remark that it wouldn’t really help them, or that it wouldn’t help them better than other solutions. Either way, the cost of making a dating app is extremely high – and you just saved tens of thousands on wasted development. Back to the dating app drawing board you go!

If you want to know how to create a dating app that doesn’t suck, the first tip is – make sure it doesn’t suck before you develop it. Focus groups give you the opportunity to test the awesomeness or suckiness of your concept before undertaking the expense and effort of developing it into a functional application.

Creating A Buzz

  1. You are a startup in Chicago and you just launched your dating app. A single man in Detroit downloads the application and finds that there are no matches in his area – and actually, only a few total users in his area. He deletes the app.
  2. You are a startup in Miami. A single woman in Miami downloads the application and views the limited pool of potential daters. She logs out. She signs in two weeks later and the pool still only includes the same people that were there weeks before. She deletes the app.

Downloads mean very little if there is no retention; and if there is no momentumous traction to your dating app, users likely won’t stick around for long.

Read More